Side Eye · Luxury eyewear, New York · 2026
Side Eye. Shopify store design and development for a New York eyewear brand.
- Services
- Shopify design and development
- Built on
- LX ↗
- Live site
- sideeye.com ↗
- Year
- 2026
- Team
- Matt Colburn, Dasian
01 · Homepage hero, live
The brief.
Side Eye makes sunglasses in limited batches, handmade in Italy from Italian acetate and named for New York addresses. They needed a Shopify store as considered as the frames: one that leads with the campaign, tells each limited run plainly, and carries several colorways per frame without clutter. We built it on LX, our own theme, and designed the storefront, header and product pages around the collection.
What we built.
Product pages built for limited runs.
Each frame is a limited batch named for a New York address. The page puts the batch size, lens category and materials up front, with details, shipping and returns folded into tabs below the button.
02 · Product page, 141 Waverly Pl · 03 · On a phone
Images that follow the color you pick.
Pick a color and the gallery switches to that frame. 141 Waverly Pl comes in six colorways, from black with yellow lenses to Havana with green.
04 · Black / Yellow · 05 · Havana / Green
A collection grid that lets the frames lead.
Plain white tiles, the address as the product name, price and colors underneath. Bestsellers are marked on the image.
06 · Collection
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